How to build a brand？
Building a brand is a hard work, Remember the following three rules, summed up by GE, brand building will not go astray.
Archimedes once said that if you give me a fulcrum, I can lift up the earth. Brand is the fulcrum, it can hold up the whole company.
For customers, with the brand, the product has meaning. For enterprises, with the brand, the enterprise has a life.
General Electric Company is the world’s largest diversified services company and a provider of high quality high tech industrial and consumer products.GE, headquartered in fairfield, Connecticut, United States, consists of a number of diversified basic business groups. If ranked separately, there are 13 business groups that can be listed in the fortune 500.
1. Brand build by heart
GE is the world’s largest collection of
production technology and service as one of the diversified multinational GE
brand meaning is very wide, so he represents diversified financial strength,
business scale values of science and technology innovation of GE brand mainly
displays in the field of professional reputation, and its relationship with the
end user, more in the form of indirect expression comes out.
2. Brand build by people and corporate culture
In GE’s 108-year history, there have been many
exciting events, and each of them has led GE to be more successful. In the
early 1980s,GE reduced its 350 business units to its current 10 core divisions
According to a survey conducted by Harvard University professor Dennis Encarnation, 168 CEO of fortune 500 companies went out from GE. GE has a whole set of methods to evaluate and motivate employees,which is very demanding for employees. This is also the reason why GE has a large number of talents.
3. Focus on customer needs
GE has never done advertising for pure brand.For example,GE has hardly done advertising in China. What they prefer to do is to introduce themselves to existing and potential customers in the professional field.
It takes a long time to establish a famous brand. There is no shortcut to create a brand. The more you pay attention to the brand, the more successful the brand will be.